Tools to consider for Social Media Campaigns Over the years, social media has grown in reach and communication effectiveness to such an extent that it is now an established component of a company's marketing strategy. Where brands once spoke one-way to their target audience, today, the audience responds. Since brands and their consumers are now so connected, it goes without saying that social media campaigns are a must for any brand and as such, social media campaign management has become…

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Social media exposure through Digital Strategies A social media agency like Digital Sapiens located in Dubai uses social marketing platforms to a business advantage, connects people throughout the world and creates an interactive dialogue with potential customers to accrue experiences and information that give a greater business perspective. Launched thirteen years ago in 2003, LinkedIn was the first to start the Social Media era, followed opportunely by Facebook in 2004. Today, the social media phenomenon has insanely grown to accommodate…

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Tips to avoid declining Facebook reach Experiencing a huge decline on your Facebook reach this past six months? Don't Panic. It's happening to everybody. Over the years, lots of brands and Facebook page administrators have showed their negative feedback on the implementation of changes from Facebook. Their hasty response to the decrease in organic reach lies in the thought that Facebook is forcing companies to pay for sufficient organic reach. What is the truth behind this argument? What is really…

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