PPC for B2B Businesses: Establishing Thought Leadership
Pay-Per-Click (PPC) advertising is a powerful tool for B2B businesses aiming to establish thought leadership within their industry. This guide explores how PPC campaigns can be strategically utilized to position your business as an authority, drive meaningful engagement, and foster trust among your target audience. 1. Understanding Thought Leadership in B2B Thought leadership involves positioning […]
Twitter Rebrands to X, Dropping Iconic Blue Bird Logo
In a surprise move, Twitter has rebranded to X, dropping its iconic blue bird logo in the process. The move comes just weeks after Elon Musk acquired the social media platform for $44 billion. The new X logo is a simple white letter “X” on a black background. It is a stark contrast to the […]