Money Watches is a 3-layer e-commerce website for luxury watches.
PHP5, Ajax, Zend, Magento, Bootstrap, HTML5/CSS3 and MySQL Database.
- A new online marketplace for secondhand luxury watches wanted to upsurge customer acquisitions in terms of both leads and online sales but they were relatively new/unknown among the online audiences which is too niche as the watches are very high end.
- We evaluated the existing business model and target markets. After reviewing the results and consulting with both the business and a select group of their customer base, we designed a holistic marketing plan to meet all their goals.
- New custom magento based bilingual (EN & AR) responsive ecommerce website was developed with advanced search and multiple features.
- Robust plan devised to enhance reach on all strategically relevant & effective online mediums.
- Campaigns designed to generate awareness, engagement as well as direct response.
- Create a mobile-friendly website that detects different mobile devices and displays condensed content for mobile viewing.
- Incorporate analytical tools to track website results.
- Search, Display & social PPC campaigns were used to achieve the objectives.
- 200% growth in YouTube channel visitors in 1st month of the campaign.
- More than 120 call enquiries for buying and selling of luxury watches in 3 months campaign.
- 22 sales through online portal in 3 months.
- Over 2 million clicks and over 25 billion impressions generated through online campaigns.
- 30% growth in website visitors MoM.